I'm Lex ☺︎
Hi! I’m Lex — a London-trained designer with a love for creative storytelling and detail.
I enjoy developing concepts, exploring visual directions and bringing the strongest ideas to life through hands-on design.
Over the past 10+ years, I’ve worked across industries like FMCG, finance, wellness, and culture.
I’ve collaborated with brands and creative teams including BBC Maestro, Kellogg’s, Vodafone, Fiat, Ocado, Leo Burnett, Digitas UK and BBH London.
✌︎When I’m not designing, you’ll find me illustrating, melting silver or nerding out over food labels. ✌︎
✐ I’m available for freelance and contract projects with agencies, studios and in-house teams.
CLIENTS
I've had the pleasure of collaborating with some awesome brands! ☺︎
● social media design & branding ● art direction ● concepts
● motion graphics ●
● print ● OOH ● illustration ● logos ● presentations
● brand & visual identity ●
EXPERIENCE
Freelance, Creative Digital Designer & Art Director, 2013 - Present
2025- 2026- Dossier, Treatwell
2024- 2025- Leo Burnett, Digitas UK, Dossier, Immersive Experience Network
2022- 2024- BBC Maestro
2021- Sunday, The Brooklyn Brothers, MerchantCantos, Grayling ,BBC Maestro
2020- POSSIBLE (WPP), Mirum Agency (WPP), Currys PLC, Sunday, MerchantCantos
2019- Communicator London, TotallyMoney, New Look, POSSIBLE ( WPP)
2018- Communicator London
2017- Graze, DRIVETRIBE, HEAD
2016- BBH London, IBM Interactive Experience, AllTogetherNow
2015- Contentive, BBH London
2014- Visual Voice Global, The Social Practice
2013- Visual Voice Global
BACKGROUND
(MA) Master of Arts - Communication Design| Central Saint Martins | London 2011-2013
Group exhibition, Is This Tomorrow? Central Saint Martins | London 2011
National Theatre Bucharest Exhibition, UNARTE, Graphic Design Exhibition
(BA) Hons Graphic Design | UNARTE | Bucharest 2007-2010