THE BRIEF
 

Develop a festive gifting campaign for BBC Maestro, providing a 40% discount on all courses and subscriptions during the Christmas season.

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THE CHALLENGE​

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Our team worked hard to ensure that our message was communicated clearly and effectively across all channels. We wanted to create a thoughtful campaign that focused on gifting.

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THE BRIEF​

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The holiday season is a time for giving, and what better gift to give than the gift of knowledge and personal development?

We came up with two creative approaches for our social media assets, both of which were designed to capture the gifting spirit and appeal to a wide audience.

Our web and mail assets were equally important, as they provided a way for us to reach out to our subscribers and customers directly. We made sure that our message was consistent across all channels.