THE BRIEF
 

Working in collaboration with MerchantCantos, I have created social media content for Domino's Twitter business channel.Domino’s wanted to find an original and innovative way to present official news and updates on financial results that embodied the brand’s playful nature.

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THE APPROACH

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​I realised that we had something that many other brands didn’t have: a whole lot of fun, and an extremely iconic pizza.The illustrations created either supported the copy or personified the pizza character in a range of situations. Why wouldn’t you want a bit of playfulness in your financial results?​