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BBC MAESTRO
HARLAN COBEN
Education
Client: BBC Maestro, 2022-2024
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Platform: Social Channels・Email ・Web・OOH
Skills
☞
Creative
Concepting
Art Direction
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THE ROLE
This BBC Maestro campaign aimed to promote Harlan Coben's writing course. To achieve this, a series of broadcast emails and paid social media updates were planned across all channels.
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THE WORK
My work was focused on maintaining a consistently fresh and engaging design style. Collaborating closely with the team and a senior copywriter, my emphasis was on delivering high-quality final work that effectively embodied the brand.
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