THE BRIEF
Organic posts/ supply assets that are engaging on social yet keeping true to the brand. Increase engagement on their social
channels (IG, FB, TW, Pinterest).

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THE WORK

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I had to create a large number of social assets while working with a very limited brand toolkit.

 

Furthermore I had to be careful not to create visual fatigue and also keep true to the brand. Ocado's focus for Halloween and Christmas was to promote their planet friendly product alternatives.

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​THE APPROACH

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I have created multiple mini campaigns within the larger projects focused on engagement trough gamification posts and also competitions in line with Ocado's sustainability values.

Furthermore, I have produced content in collaboration with independent food businesses and influencers promoting a more eco friendly approach to the busiest holiday months of the year.

I underlined the importance of having consistent branded content on their IG channel. As a result, 12 days of Christmas was prioritized on the IG feed to provide consistency and create an engaging advent calendar (also while promoting products and competitions with prizes).

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